KING GIDDRA

In this series, Tsuya-chan writes about contemporary music with a focus on Japanese hip-hop. She breaks down the relationship between music and fashion, as well as fashion trends and youth culture. In the fourteenth installment, she takes a closer look at “the essence of hip hop” through sneakers, an item that has taken on a special meaning in hip hop.

In this series, Tsuya-chan writes about contemporary music with a focus on Japanese hip hop. She breaks down the relationship between music and fashion, as well as fashion trends and youth culture. In her second installment, she deciphers the symbolism of Versace in Japanese rap, such as KOHH, SALU, and Elle Teresa.