PRADA

In this series, Tsuya-chan writes about contemporary music with a focus on Japanese hip-hop. She breaks down the relationship between music and fashion, as well as fashion trends and youth culture. In the twelfth installment, she peers into the heart of Prada’s creativity through the lens of hip-hop stars’ lyrics.

As of August 29th, Prada has opened a new location in Shibuya’s Miyashita Park, Tokyo. With floor space of approximately 300 square meters, the shop will offer men’s and ladies’ leather goods, clothing, shoes, accessories, books, and more, plus two types of limited edition T-shirts.