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Infinite possibilities of “Matcha”: the watchword of J-beauty trend in Western countries.
The beauty industry has brought out the new appeal of matcha, whose health benefits are considered one of its growth —introducing notable brands and items using “Matcha,” which is also a symbol of the J-beauty trend. -
“Japan’s Brand Trivia” Vol. 3: The aesthetic sensibility of Giselle Go and Philippe Terrien, founders of DAMDAM, a skincare brand made with Japanese craftsmanship
This project asks creators about the appeal of Made in Japan brands and items. The third installment focuses on Giselle Go, the co-founder of DAMDAM, the skincare brand of the moment. -
The traditional Japanese facial “KOBIDO” captures the hearts of French women. Delphine Langlois is the driving force behind.
In France, a beauty powerhouse, pay attention to “KOBIDO” : a traditional Japanese beauty facial. Ask the founder of France’s first academy of facialists about beauty in France and Japan. -
Paving the way with founder Masaki Sakota and local barbershop BARBER SAKOTA
BARBER SAKOTA is a barbershop that maintains the traditional aspects of Japanese barbershops while reimagining them. What is founder Masaki Sakota’s definition of a barbershop? What is its future? -
Vegan nail polish brand “Manucurist” from ParisーCommitment to be kind to the body and the environment with clean formulas
“Manucurist” is an environment-friendly and clean nail polish brand born in Paris. About the commitment to clean beauty from the birth of the brand. -
Hanna Kang, the founder of Mirari, on the beauty that comes from facing yourself
This series introduces up-and-coming beauty brand founders in Japan. The second installment features TV personality and poet Hanna Kang. She talks to TOKION about Mirari, the cosmetic brand she started in November 2020. -
“There’s no right way to be beautiful”: What Yasuo Yoshikawa wants to convey through his new brand, UNMIX
What message does cosmetic brand creator Yasuo Yoshikawa want to convey through his brand, UNMIX? -
“It’s not going to last, unless you are happy” Goal of the vegan cosmetic brand “UNNATURALLY NATURAL”
This is a series of articles introducing new and emerging cosmetic creators from Japan. In the first article, we introduce Ai Gemma Hirano , a founding member of the fashion brand self-portrait. From the launch of her vegan cosmetics brand “UNNATURALLY NATURAL” in 2020 to the thoughts that went into it. -
Japanese culture and aesthetic captured by Victoire de Taillac, co-owner of “Officine Universelle Buly”
Currently, “Officine Universelle Buly” has seven stores in Japan. One of the owners, Victoire de Taillac, talks about Japanese culture and aesthetic. -
Six sustainable cosmetics selected by Rie Shiraishi, Hair&Makeup artist
Introducing sustainable cosmetics by popular hair and makeup artist Rie Shiraishi. She also told us why she is sustainable-oriented.