BEAUTY

The beauty industry has brought out the new appeal of matcha, whose health benefits are considered one of its growth —introducing notable brands and items using “Matcha,” which is also a symbol of the J-beauty trend.

This project asks creators about the appeal of Made in Japan brands and items. The third installment focuses on Giselle Go, the co-founder of DAMDAM, the skincare brand of the moment.

In France, a beauty powerhouse, pay attention to “KOBIDO” : a traditional Japanese beauty facial. Ask the founder of France’s first academy of facialists about beauty in France and Japan.

BARBER SAKOTA is a barbershop that maintains the traditional aspects of Japanese barbershops while reimagining them. What is founder Masaki Sakota’s definition of a barbershop? What is its future?

“Manucurist” is an environment-friendly and clean nail polish brand born in Paris. About the commitment to clean beauty from the birth of the brand.

This series introduces up-and-coming beauty brand founders in Japan. The second installment features TV personality and poet Hanna Kang. She talks to TOKION about Mirari, the cosmetic brand she started in November 2020.

What message does cosmetic brand creator Yasuo Yoshikawa want to convey through his brand, UNMIX?

This is a series of articles introducing new and emerging cosmetic creators from Japan. In the first article, we introduce Ai Gemma Hirano , a founding member of the fashion brand self-portrait. From the launch of her vegan cosmetics brand “UNNATURALLY NATURAL” in 2020 to the thoughts that went into it.

Currently, “Officine Universelle Buly” has seven stores in Japan. One of the owners, Victoire de Taillac, talks about Japanese culture and aesthetic.

Introducing sustainable cosmetics by popular hair and makeup artist Rie Shiraishi. She also told us why she is sustainable-oriented.