BEAUTY

What message does cosmetic brand creator Yasuo Yoshikawa want to convey through his brand, UNMIX?

This is a series of articles introducing new and emerging cosmetic creators from Japan. In the first article, we introduce Ai Gemma Hirano , a founding member of the fashion brand self-portrait. From the launch of her vegan cosmetics brand “UNNATURALLY NATURAL” in 2020 to the thoughts that went into it.

Currently, “Officine Universelle Buly” has seven stores in Japan. One of the owners, Victoire de Taillac, talks about Japanese culture and aesthetic.

Introducing sustainable cosmetics by popular hair and makeup artist Rie Shiraishi. She also told us why she is sustainable-oriented.

Nicolas Gerlier, the founder of the beauty brand “La Bouche Rouge” which is particular about sustainability, talks about its commitment. And what Japan and France have in common.

Established in 1990, hair salon TWIGGY. had its 30th anniversary in 2020. We spoke to the CEO of TWIGGY., Miho Matsuura, to find out about her unwavering principle of caring for one another today, where the value of hair salons is being reconsidered.

“Arcadia” from Dubai was fascinated by the culture and essence of Japan. The founder Amna Sultan Al Habtoor talks about the brand philosophy and the charm of Japan.

European consumer spending declined as the government lockdown. While be in recession, what is the consumer consciousness behind the DIY skincare that is emerging in the beauty trend?