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J-Beauty report from Europe Vol.2 : “Bizen” is a natural skin care brand made from fermented rice that embodies the “fusion of natural treasures and…
This series introduces J-Beauty brands in Europe by Keiko Suyama, the representative of “Dessigne,” who consults on the entry of Japanese beauty brands into the European mar-ket. For the second installment of this series, we feature “Bizen.” -
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J-Beauty report from Europe Vol.1: “Our products are created to be customizable to adapt to every unique skin.” Japanese skincare brand “IRÉN Skin” from France
A new project considers the J-Beauty brand in Europe by Keiko Suyama, the representative of “Dessigne,” who consults on the entry of Japanese beauty brands into the European market. For the first installment of this series, we feature “IRÉN.” -
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Infinite possibilities of “Matcha”: the watchword of J-beauty trend in Western countries.
The beauty industry has brought out the new appeal of matcha, whose health benefits are considered one of its growth —introducing notable brands and items using “Matcha,” which is also a symbol of the J-beauty trend. -
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“Japan’s Brand Trivia” Vol. 3: The aesthetic sensibility of Giselle Go and Philippe Terrien, founders of DAMDAM, a skincare brand made with Japanese craftsmanship
This project asks creators about the appeal of Made in Japan brands and items. The third installment focuses on Giselle Go, the co-founder of DAMDAM, the skincare brand of the moment. -
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The traditional Japanese facial “KOBIDO” captures the hearts of French women. Delphine Langlois is the driving force behind.
In France, a beauty powerhouse, pay attention to “KOBIDO” : a traditional Japanese beauty facial. Ask the founder of France’s first academy of facialists about beauty in France and Japan. -
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Paving the way with founder Masaki Sakota and local barbershop BARBER SAKOTA
BARBER SAKOTA is a barbershop that maintains the traditional aspects of Japanese barbershops while reimagining them. What is founder Masaki Sakota’s definition of a barbershop? What is its future? -
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Vegan nail polish brand “Manucurist” from ParisーCommitment to be kind to the body and the environment with clean formulas
“Manucurist” is an environment-friendly and clean nail polish brand born in Paris. About the commitment to clean beauty from the birth of the brand. -
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Hanna Kang, the founder of Mirari, on the beauty that comes from facing yourself
This series introduces up-and-coming beauty brand founders in Japan. The second installment features TV personality and poet Hanna Kang. She talks to TOKION about Mirari, the cosmetic brand she started in November 2020. -
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“There’s no right way to be beautiful”: What Yasuo Yoshikawa wants to convey through his new brand, UNMIX
What message does cosmetic brand creator Yasuo Yoshikawa want to convey through his brand, UNMIX? -
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“It’s not going to last, unless you are happy” Goal of the vegan cosmetic brand “UNNATURALLY NATURAL”
This is a series of articles introducing new and emerging cosmetic creators from Japan. In the first article, we introduce Ai Gemma Hirano , a founding member of the fashion brand self-portrait. From the launch of her vegan cosmetics brand “UNNATURALLY NATURAL” in 2020 to the thoughts that went into it. -
