Keiko Suyama

Led by Keiko Suyama, who supervises the TOKION column J-Beauty Report from Europe, and fashion designer Sadaharu Hoshino, a new place to experience the beauty of Japan has opened in Paris.

This series introduces J-Beauty brands in Europe from the perspective of Keiko Suyama, whose company Dessigne consults in the entry of Japanese beauty brands to the European market. For the sixth installment of this series, we feature REY TOKYO, helmed by Rey Nakajima.

This series introduces J-Beauty brands in Europe by Keiko Suyama, the representative of “Dessigne,” who consults on the entry of Japanese beauty brands into the European market. For the fourth installment of this series, we feature “WA:IT” is created by Raffaella Grisa.

This series introduces J-Beauty brands in Europe by Keiko Suyama, the representative of “Dessigne,” who consults on the entry of Japanese beauty brands into the European market. For the third installment of this series, we feature “Sterre Rose Beauty.”

This series introduces J-Beauty brands in Europe by Keiko Suyama, the representative of “Dessigne,” who consults on the entry of Japanese beauty brands into the European mar-ket. For the second installment of this series, we feature “Bizen.”

European consumer spending declined as the government lockdown. While be in recession, what is the consumer consciousness behind the DIY skincare that is emerging in the beauty trend?