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Biën;— a New Place to Experience J-Beauty in Paris, and a New Challenge for Keiko Suyama, the leading voice of J-Beauty in Europe.
Led by Keiko Suyama, who supervises the TOKION column J-Beauty Report from Europe, and fashion designer Sadaharu Hoshino, a new place to experience the beauty of Japan has opened in Paris. -
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The Reality of 6397’s New York, Captured by Ari Marcopoulos: Creations from Stella Ishii Work in a Simple Style
6397, the clothing line from New York showroom The News, celebrates its 10th anniversary this year. We spoke with director Stella Ishii about the campaign shoot for the Fall/Winter 2022-23 collection, shot by photographer Ari Marcopoulos. -
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J-Beauty Report from Europe Vol.6: REY TOKYO Harmonizes Ancient Japanese Wisdom with the Latest German Technology
This series introduces J-Beauty brands in Europe from the perspective of Keiko Suyama, whose company Dessigne consults in the entry of Japanese beauty brands to the European market. For the sixth installment of this series, we feature REY TOKYO, helmed by Rey Nakajima. -
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J-Beauty report from Europe Vol.5 “Shikohin” delivers the ultimate Japanese healing through a synergistic blend of medicinal botanicals and CBD
This series introduces J-Beauty brands in Europe by Keiko Suyama, the representative of “Dessigne,” who consults on the entry of Japanese beauty brands into the European market. For the fifth installment of this series, we feature “Shikohin” is created by Takeshi Nobuhara. -
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J-Beauty report from Europe Vol.4 “WA:IT” is a symbiosis of Japanese spirit and Italian culture.
This series introduces J-Beauty brands in Europe by Keiko Suyama, the representative of “Dessigne,” who consults on the entry of Japanese beauty brands into the European market. For the fourth installment of this series, we feature “WA:IT” is created by Raffaella Grisa. -
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Depict a story of “Lemaire” along with the times and lives by Christophe Lemaire and Sarah Linh Trang
Christophe Lemaire and Sarah Linh Trang, designers of Lemaire, reflect on the Fall/Winter 2022-23 collection and discuss the resonance between the brand and the Japanese aesthetic. -
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J-Beauty report from Europe Vol.3 : Fascinated by the Japanese beauty culture that “caring for the mind and body.” Dutch EC site “Sterre Rose Beauty”
This series introduces J-Beauty brands in Europe by Keiko Suyama, the representative of “Dessigne,” who consults on the entry of Japanese beauty brands into the European market. For the third installment of this series, we feature “Sterre Rose Beauty.” -
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J-Beauty report from Europe Vol.2 : “Bizen” is a natural skin care brand made from fermented rice that embodies the “fusion of natural treasures and…
This series introduces J-Beauty brands in Europe by Keiko Suyama, the representative of “Dessigne,” who consults on the entry of Japanese beauty brands into the European mar-ket. For the second installment of this series, we feature “Bizen.” -
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J-Beauty report from Europe Vol.1: “Our products are created to be customizable to adapt to every unique skin.” Japanese skincare brand “IRÉN Skin” from France
A new project considers the J-Beauty brand in Europe by Keiko Suyama, the representative of “Dessigne,” who consults on the entry of Japanese beauty brands into the European market. For the first installment of this series, we feature “IRÉN.” -
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Infinite possibilities of “Matcha”: the watchword of J-beauty trend in Western countries.
The beauty industry has brought out the new appeal of matcha, whose health benefits are considered one of its growth —introducing notable brands and items using “Matcha,” which is also a symbol of the J-beauty trend. -
