Sponsored by True Colors FASHION

Pop-up of the Fashion Show, True Colors FASHION, Launching at TOKiON the STORE “LIVE JACKET” Made by Yoichi Ochiai Exhibited In Store

Some of the items showcased at True Colors FASHION—one of the programs of True Colors Festival – One World, One Family hosted by The Nippon Foundation—will be available at TOKiON the STORE and TOKION E-STORE from May 30th to June 13th.. 

True Colors Festival is an art festival where the collective of exceptionally talented unique individuals of all abilities, gender, age, language and nationality share enjoyment with others; and one of the programs, True Colors FASHION, is a Diversity Fashion Show, which media artist Yoichi Ochiai serves as the general director. (For the overall information, click here to read the article that picks up on the show.)

Works of 01 BORDERLESS WEAR produced by creator Masatane Mutoh, who fights against ALS and perseveres through challenges, the pioneer of adaptation fashion, Tommy Hilfiger Adaptive, and official goods of True Colors Festival are among the items that will be exclusively available at TOKiON the STORE and TOKION E-STORE. True Colors Gummy made by Kasugai Seika will also be given out in store. 

In addition, “LIVE JACKET”—created by Yoichi Ochiai in collaboration with KANSAI YAMAMOTO and Hidefumi Kenmochi, allowing its wearers to feel sound with their whole bodies—will be exhibited. You can also wear and experience the jacket in store. 

LIVE JACKET x KANSAI YAMAMOTO

A bodily perceptual sound experiencing apparel, “LIVE JACKET,” redesigned by KANSAI YAMAMOTO. You can feel the soundscapes composed exclusively for the event by Hidefumi Kenmochi. Available to try it on in store. 

01 BORDERLESS WEAR

01 (zero one) is a fashion brand by Masatane Mutoh, a designer with amyotrophic lateral sclerosis (ALS). Aiming to create a BORDERLESS society where everyone can push boundaries in their own ways, 01 offers BORDERLESS WEAR, a stylish and comfortable collection that transcends the barriers of disabilities. This time, 01 is releasing a new item in collaboration with a special flower artist, Makoto Azuma, that propagates the worldview of “EVERYONE,CHALLENGER.(feat.androp)by EYEVDJ MASA.”
※A portion of the profit will be donated towards supporting those with ALS.

TOMMY HILFIGER ADAPTIVE

Tommy Hilfiger Adaptive is a collection for adults and children with disabilities. It includes features that make putting on and taking off easier and which factor in the requirements of wheelchair users, and compatibility with prosthetic arms and legs. All of this is designed to be inconspicuous and simply part of each item of apparel. This is a lineup that is hard to find in actual stores.

True Colors Festival official goods

Goods include T-shirts designed by Kom-i and haru., tote bag, masking tape, and cap with True Colors Festival logo designed by Kazunari Hattori.  

True Colors Gummy

Kasugai Seika Tsubu Gummy package design made together with various individuals with color vision deficiency, under the theme, “listening attentively to body diversity.” This original gummy package is a project that provides opportunities for people to reflect on body diversity and delve further into understanding the diversity in color perception abilities. Giveaway only available in limited quantities.  

■TOKiON the STORE
Address: MIYASHITA PARK North 2F, 6-20 Jingumae Shibuya-ward, Tokyo
TEL: 03-6712-5665
OPEN HOURS: 11AM – 8PM (hours are currently reduced)

Photography Yohei Kichiraku
Translation Ai Kaneda

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TOKION EDITORIAL TEAM

Born in Tokyo in July 2020. With the theme of “The message of Japanese cutting edge culture to the world," We have been working in music, art, photography, in addition to all genres of culture, including fashion, beauty, and food, the social stance to communicate with readers. And digital media, magazines, e-stores and the concept store "TOKiON the STORE" opened at RAYARD MIYASHITA PARK. We will transmit information from Tokyo, the center of Japanese culture to the world.

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